What is Play Fair?

Photo of people at a Play Fair booth

Beginning in 2004, a growing group of community organizations have come together to make history at the Marin County Fair by replacing two beer companies as sponsors—and ending alcohol sponsorship and advertising at the Fair.  Reducing alcohol advertising and promotion is critical because young people are bombarded everyday with advertisements promoting the consumption of alcohol on television, the radio, in magazines, on the internet and at community fairs and festivals – making youth under the age of 21 often more likely to see marketing for alcohol products than adults.  This is particularly concerning because new research shows that exposure to alcohol marketing influences young people’s decision to drink. 

How can my organization get involved in Play Fair?

Organizations which support the Mission of Play Fair and adhere to the expectations set forth for partner organizations and are interested in learning more should contact Gary Najarian  at (415) 499-4230 or at gnajarian@co.marin.ca.us

What are the benefits and expectations for my organization getting involved?

Benefits

Photo of youth at a Play Fair booth

Expectations

What organizations are partners in Play Fair for 2008?

Bay Area Community Resources promotes the healthy development of individuals, families, and communities and encourages volunteers to provide service to their community, so that community members and institutions can affect change.

First 5 Marin Children and Families Commission is a leader in assuring that all children 0-5 years of age in Marin County thrive in supportive, nurturing and loving families are healthy and enter school ready to learn.

The Healthy Marin Partnership mobilizes community resources into collaborative enterprises to improve the health status and well-being of the people of Marin. 

Huckleberry Youth Programs engages adolescents and their families in San Francisco and Marin Counties in a comprehensive array of quality services addressing prevention and health promotion, crisis intervention, stabilization and growth.

The Marin Community Foundation encourages and applies philanthropic contributions to help improve the human condition, embrace diversity, promote a humane and democratic society, and enhance the community's quality of life, now and for future generations.

The Marin County Board of Supervisors is both the legislative and executive body of County government and oversees a variety of services to all County residents. 

The Marin County Department of Health and Human Services provides public health and human services programs to promote and protect the health, well-being, self-sufficiency and safety of all people in Marin.

The Marin County Office of Education offers educational programs and safe school/prevention services for students, teachers and families in Marin County to prepare our youth to be productive citizens.

The Marin Institute works to prevent alcohol problems by supporting pro-health community campaigns, media advocacy, and policy change in Marin County and nationwide.

Youth Leadership Institute works with young people and the adults and systems that impact them to build communities that invest in youth.